Cookie Policy
This policy explains how Gradient Lab uses cookies and similar technologies when you visit our website, and how you can manage your preferences.
Last updated: 1 January 2025
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work as expected, to remember your preferences, and to give operators a better understanding of how people use their sites.
Cookies cannot run programs or deliver viruses to your computer. Each cookie is unique to your web browser and contains some anonymous information.
2. Who We Are
This website is operated by Gradient Lab, located at 87 Phaya Thai Road, Ratchathewi, Bangkok 10400, Thailand. For questions about this policy, please contact us at [email protected] or call +66 2 218 6473.
3. Categories of Cookies We Use
We group the cookies on our site into four categories. The table below describes each category and its purpose.
| Category | Purpose | Can you decline? |
|---|---|---|
| Needed for the website to function. These include session handling, security, and your cookie consent preference. Without them, parts of the site will not work correctly. | No — these are required for basic operation. | |
| Remember choices you make, such as your language or display settings, so you do not need to re-enter them each time you visit. | Yes — you can decline via our consent banner. | |
| Help us understand how visitors interact with the site — which pages are visited, how long people stay, and where they came from. This data is aggregated and does not identify you personally. | Yes — you can decline via our consent banner. | |
| Used by advertising networks to show you relevant adverts on other websites, and to measure the effectiveness of campaigns. These cookies track visits across sites. | Yes — you can decline via our consent banner. |
4. Specific Cookies in Use
The table below lists the main cookies placed on this site. Third-party providers may update their cookies periodically; this list reflects our best current knowledge.
| Cookie Name | Provider | Category | Duration | Purpose |
|---|---|---|---|---|
| cookieConsent | Gradient Lab | 1 year | Stores your cookie consent choices so we do not show the banner on every visit. | |
| _ga | Google Analytics | 2 years | Distinguishes unique users. Used to calculate visit, session, and campaign data for site analytics. | |
| _ga_* | Google Analytics | 2 years | Maintains session state across page requests. | |
| _fbp | Meta (Facebook) | 90 days | Used by Facebook to deliver advertising products, including real-time bidding from third-party advertisers. | |
| _uetsid | Microsoft Bing | 1 day | Used by Microsoft Bing Ads to retarget users who have visited the website. | |
| _uetvid | Microsoft Bing | 13 months | Tracks unique visitors across sessions for Bing Ads conversion tracking. |
5. How We Obtain Your Consent
When you first visit our website, a notice appears at the bottom of the screen describing the categories of cookies in use. You can choose to accept all cookies or decline non-essential ones using the buttons provided.
Your choice is stored in your browser's local storage under the key cookieConsent. We will not set non-essential cookies until you have made a selection.
You may withdraw or update your consent at any time by clearing your browser's local storage or using your browser's cookie settings (see Section 7 below).
6. Cookies Set by Third Parties
Some cookies on this site are set by third-party services we use. These providers have their own privacy and cookie policies, which govern how they use any data they collect:
- Google Analytics — policies.google.com/privacy
- Meta (Facebook) — facebook.com/privacy/policy
- Microsoft (Bing Ads) — privacy.microsoft.com
We do not control how these third parties use data collected through their cookies. Please review their respective policies for more information.
7. Managing Cookies in Your Browser
Most browsers allow you to view, delete, and block cookies through their settings. Below are links to the relevant help pages for common browsers:
Please note that blocking all cookies may affect the functionality of our website and many others you visit.
8. Do Not Track
Some browsers offer a "Do Not Track" feature that signals your preference not to be tracked across websites. Our site does not currently respond to Do Not Track signals, as there is no universally accepted standard for how such signals should be interpreted. You can control tracking through the cookie consent banner or your browser settings as described above.
9. Cookies and Children
Our website is not directed at individuals under the age of 18, and we do not knowingly collect data from minors through cookies or any other means. If you believe a minor has provided us with personal data, please contact us and we will take appropriate steps.
10. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our practices. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.
11. Contact Us
If you have questions about how we use cookies or wish to exercise any rights under Thailand's Personal Data Protection Act B.E. 2562 (PDPA), please reach out to us:
Gradient Lab
87 Phaya Thai Road, Ratchathewi, Bangkok 10400, Thailand
Mon–Fri 9:00–18:00 | Sat 10:00–15:00 | Sun closed
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